I’ve had the idea of starting an apparel company for a while but my fears of what people would say, what if I didn’t succeed, I don’t know anything about fashion OR business would take over. We seriously are our own worst enemies. This summer though, I did it, I started Hijos De Su Madre Apparel, I started it scared, I started it at the worst possible time (Summer with three boys), but I started. I wanted to share how it came about.
Because two of our children have severe food allergies, I spend a lot of time in the kitchen. A lot. I love listening to podcasts to help make my kitchen time more enjoyable, and I found the Super Mamas Podcast. I was listening to it all of the time, listening to mothers who had followed their dreams while caring for their children. It was awesome, it got my wheels spinning but I was still scared. I then found the Tamarindo Podcast and they were interviewing Lucia, owner of Twisted 4 Sugar I was so excited to hear a local mother that decided to pursue a business goal leaving behind a 9 to 5, to be with her children, and I began to think what if I did it, what if I could start a business, and work it really hard, and succeed.
I met with my sisters and cousin and we began brainstorming and business planning. They were not only encouraging, but knowledgeable, my sister is a successful business owner and has grown her business over the past ten years, and my cousin has experience in the apparel industry. That’s the thing, if you’re going to do something don’t share it with just anyone. Be picky, find people that are knowledgeable, that are positive, that are helpful. So we worked in silence and on June 25th, 2017 we launched at Molcajete Dominguero. I was so excited and nervous that I showed up an hour early and had a chance to meet Gladys (mi tocaya) and Octavio the creators and organizers of Molcajete Dominguero. When I introduced myself I realized Octavio was one of the hosts of the Tamarindo Podcast! I had no clue. I knew this was a great sign. I’m a huge believer in signs. Then, I see Lucia from Twisted set up and I had to introduce myself and tell her how she had inspired me. She was one of my first customers, and encouraged me to create a website, and even sent me the information. I launched our website the very next day.
We are in our third month and I am learning as I go. Our business is growing, we are growing on Instagram, participating in more vendor events, and making so many amazing connections. I am excited to be on this journey and can’t wait to continue to grow now that the boys will be in school.
If you’d like to start a business I have a few tips:
Be picky. Only share your ideas with encouraging, positive people.
Find people who are where you want to be and learn how they got there.
Network. Attend events, join communities that encourage growth.
Learn as much as you can.
Do it even if you’re scared.
Don’t get discouraged, everything takes time.